#Storyboard18 | Procter & Gamble India has been driving a lot of purpose-led initiatives, whether it is Whisper's hashtag#KeepGirlsInSchool or Ariel's hashtag#ShareTheLoad. In her first conversation with Storyboard18, Mukta Maheshwari, CMO of P&G India and Vice President & Category Head - Fabric Care speaks with Shibani Gharat about why a brand needs to have a purpose.

Catch the full episode on Saturday at 8:30 am & Sunday at 11:30 am

#marketanalysis #marketingstrategy #latestmarkettrends #businessnews #businessnewstoday #businessnewsinenglish #sharemarkettoday #cnbctv18

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