For entrepreneurs trying to raise capital via equity crowdfunding, Jason Fishman, CEO of Digital Niche Agency (DNA) walk us through the importance of content strategy and how to:
👉 Establish social proof
👉 Convey trust
👉 Encourage action
👉 As well as detailed advertising strategies for social platforms, including when to run traffic campaigns vs. conversion campaigns.

0:00 Intro
2:20 How to raise $1M using ads

18:44 Benchmark metrics to aim for
23:35 How to create effective visuals for your ads
24:05 Recap: tactics and timelines
25:40 Advanced Facebook ads strategies
26:30 Examples of strong ads
27:30 Q&A
29:00 Question: what about click fraud?
32:00 Does a marketing agency need to be specific to my industry?
40:50 Does equity crowdfunding work for B2B solutions in the industrial space?
45:30 What about the B2G space - Business to Government?

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