Want to learn how to engage your audience on social media? You're in the right place. In this video, professional social media marketer (and FXer) Anna will give you some insights into how she engages audiences with social media marketing.

Social media marketing is so much more than just posting once a day and hoping your audience likes what you're doing. Like any form of digital marketing, social media management requires research, a thorough strategy, and consistent implementation.

You can post randomly on your social media accounts and hope for the best, but you're probably missing out on social media engagement opportunities. Social media platforms want their users to engage with content, so it's important you share things that do just that.

What you post depends a lot on what your audience shows interest in. Whether it's videos, photos, polls, or links to your website, you need to share content your audience will find interesting.

Anna will go over some tried and true social media engagement principles that are sure to inspire your social media marketing strategy:
00:00:00 // Introduction
00:00:13 // Why social media engagement matters
3 social media engagement tips
00:00:37 // Social media is like a dinner party
00:01:23 // Social media is like learning how to fish
00:01:58 // Social media is like your golf clubs
3 tools to help with boosting social media engagement
00:02:41 // Canva
00:03:06 // Buffer
00:03:28 // Google URL Builder
00:04:04 // Important metrics for social media success
00:04:26 // Conclusion

If you want to learn more about how to increase your social media engagement, check out our blog post on that topic:
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