In this video, I talk about why segmenting social media monitoring across different channels will help uncover white space in the market and help relate to different audiences.
I highlight the economical model of brand relevance whereby demand represents the topics, stories, trends, forum posts that demand the attention of your audience. Supply is an approach that analyzes the stories distributed in the market place. The question is: Are you meeting the demand of your audience with the supply of your content.
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