VE Commercial Vehicles, a joint venture between Eicher Motors and Volvo, unveiled its new range of future generation trucks and buses at an impressive product reveal function in Pithampur on December 2, 2013. The all new “Eicher Pro’’ is a holistic approach to modernise the Indian trucking industry.

Splat was commissioned to create this spectacular projection mapping on the truck and a 280 ft wide screen, which surrounded the audience to give them the ultimate immersive experience. This is by far, the largest image we created for any projection mapping till date, and unifying multiple points of view for the 270 degree image was a challenge, but the effect was such that no camera could capture it.

The video shown here was recorded without the full audience, due to the viewing angle constraints of camera's and to preserve most areas of the projected image. its been stitched up to form on single planer image for viewing convenience.

Credits
Agency :
Encompass Events Pvt Ltd

Splat Studio :
Creative Director : Hitesh Kumar
Technical Director : Hemkant Tripathi
Music : Gucci Singh (Them Clones)
Lead Modeler : Brijesh More
Texturing : Ankit Rawat
Animation : Abhijit Karmarkar
2D Graphics : Pooja Singh
Sound Effects : Vijay Chawla
Project Head : Narendra Joshi
Studio Manager : Surabhi Jain
Projection Equipment : Dynamix Media

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