This iconic 1994 Lotto commercial, produced for the New Zealand Lotteries Commission (now Lotto NZ), showcases the vibrant spirit of New Zealanders on a typical Saturday.

The ad seamlessly weaves together various groups of people engaging in different sporting and leisure activities, set to an uplifting theme song performed by Annie Crummer and other talented singers.

As the ad unfolds, viewers are treated to a kaleidoscope of scenes featuring Kiwis of all ages and backgrounds enjoying their favourite pastimes. From boating and fishing to luge riding and skateboarding, the ad celebrates the diversity of New Zealand's outdoor culture.

The ad culminates in a grand finale; it features a massive crowd gathered at a beachside carnival, singing and dancing along to the catchy theme song. Then Lotto hosts, Hilary Timmins and Grant Kereama, as well as singer/entertainer Jackie Clarke, make appearances in the finale.

This classic commercial not only promoted Lotto but also captured the essence of New Zealand's community spirit and love for the outdoors. The theme song became synonymous with Lotto's brand identity and its catchy melody remains memorable to this day.

For nostalgia fans and those interested in retro advertising, this classic ad is a must-watch. It's a fascinating glimpse into New Zealand's cultural landscape in the 1990s and a testament to the enduring power of effective advertising.

Special thanks to the NZ Analogue Archive (via Instagram) for the use of this clip, and I would like to apologise for the quality of the picture or sound.

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