Inclusive design is still seen as an add-on; a nice to have, something “we’ll get around to once we’ve finished build”. It’s last on the list for development must-dos, and the first to go when the budget bites. And yet designing for inclusivity means designing for everyone.
It’s hard to persuade clients and business sponsors to prioritise building a new digital service so it can be used with screen readers, or designing a product so that it can be used by someone with a hearing impairment. Whilst the excuse for not doing it centres on budget, there's a chronic lack of understanding about how to design for inclusivity and the business benefits it brings.
This talk will explore the business case for embedding inclusive design into all products and services, outlining the benefits and arguments for designing for all.
Charley Pothecary is a Service Designer at Idean, she has a passion for creating and improving services that can enhance lives. She has experience in building services from scratch, improving existing services and creating a user-focused and inclusive mindset across public, private and third sector organisations.
