In this video, Leonard Gordon, an advertising and marketing expert at Venable LLP, discusses the Federal Trade Commission's (FTC) recent crackdown on "Made in USA" claims. With a growing number of cases and heightened penalties, businesses must be careful when labeling products as made in the U.S. The FTC is scrutinizing misleading claims that could mislead consumers or lead them to pay more for products with false advertising.

🔍 Key Topics Covered:

FTC Enforcement: The FTC has been more active in the last couple of years, bringing several cases against companies for misleading "Made in USA" claims.
Legal Penalties: Violating FTC guidelines can lead to penalties of over $50,000 per violation.
FTC's New Guidance: Leonard breaks down the FTC's staff guidance on what constitutes a proper "Made in USA" claim, including how to qualify your claims for labels, ads, and online listings.
Categories of Concern: From kitchen appliances to apparel, the FTC monitors a broad range of products for these claims.
Best Practices for Businesses: Leonard advises companies to carefully vet their supply chains, maintain transparency with suppliers, and ensure they have a reasonable basis to substantiate any "Made in USA" claims.
Why is this important? Consumers often associate "Made in USA" with higher quality or better craftsmanship. The FTC aims to protect both consumers and U.S. jobs from misleading marketing practices. If you're a business looking to make "Made in USA" claims, it’s crucial to understand the rules to avoid costly penalties.

👨‍⚖️ About the Expert: Leonard Gordon is an advertising and marketing law expert at Venable LLP with extensive experience advising businesses on compliance with advertising laws and FTC guidelines.

⚖️ Learn More: For more insights into FTC guidelines and best practices for your business, watch the full video!

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