This session was part of SXSW’s Partner Programming at SXSW 2024 and is presented by Condé Nast.

In an era where the media landscape is increasingly fragmented, the role of culture in defining the success of lifestyle brands has become paramount. According to the M Booth Brandemic study, 53% of Americans now view pharma brands as lifestyle brands, with 42% more likely to engage with them if the content resonates with their daily lives. This panel will delve into the art of crafting compelling lifestyle narratives that harmonize context with creativity and storytelling.

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