RSi’s Lisa Bohn gives some insider secrets for compiling and analyzing your data. Erin Fish of Mattel shares a story of princesses, Little People, Barbie Campers, and how Mattel had three toys selected for Walmart’s “Chosen By” list.
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Jeff Amerine, Director of University of Arkansas Technology Ventures, 1:15
Golden Principles of Shopper Marketing 8:40
Erin Fish, Director of Sales at Mattel 11:50
