Why The VW-Group Bought Scania - Game Changing Strategy

In 2008, Volkswagen made a bold move by acquiring Scania, a Swedish truck manufacturer. This acquisition was seen as a game-changer for the automotive industry, as it gave Volkswagen a major foothold in the commercial vehicle market.

But why did Volkswagen buy Scania? What was the motivation behind this acquisition?

In this video, we will explore the reasons why Volkswagen bought Scania and how the acquisition has benefited the company. We will also take a look at the future of the commercial vehicle market and how Volkswagen plans to stay ahead of the competition.

▬▬▬ The video ▬▬▬
00:00 Start
00:41 Reasons VW Bought Scania
02:06 Scania's Broad Engine Range
03:20 Scania History
03:41 The Traton Group
04:28 Summery

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