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Affirm, founded in 2012 by PayPal co-founder Max Levchin, is a fintech company that offers a buy now, pay later (BNPL) service for online and in-store shopping. It aims to deliver honest financial products that improve lives, emphasizing transparency, trust, and consumer success.

Affirm generates revenue through merchant fees, interest from consumers, and partnerships, like with Shopify, serving a diverse range of industries. With 17.6 million users and a $20.2 billion annual GMV as of 2023, Affirm leads the U.S. BNPL sector. It provides payment solutions via online checkout, virtual cards, or physical cards, avoiding late fees and deferred interest to align its success with consumers' financial well-being.

Our five step process for research

1. Strong Fundamentals
2. Zoom out to find the
stage - Accumulation, Uptrend, Distribution, Downtrend
and then the
trend - Uptrend, Downtrend, Sideways
3. Find the Support and resistance
4. Check the moving averages
5. Check recent prices and Relative Strength

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