Patagonia Founder Yvon Chouinard didn’t set out to be a businessperson. As he mentions in this book, Let My People Go Surfing, he grew up wanting to be a fur trapper.
He’s responsible for starting what would ultimately become one of the most successful and well-regarded outdoor clothing brands.
In this book, Let My People Go Surfing: The Education of a Reluctant Businessman, he shares the history of his life, the early days of Patagonia, and coming to terms with his “profession” as a person in business.
With a summary, key quotes, and lessons learned, let’s dive in to this Read Ensemble video.
📚 GET THE BOOK:
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- Bookshop.org - [ Ссылка ]
🍿 WATCH NEXT:
- Manifesto for a Moral Revolution - [ Ссылка ]
- What is a Sustainable Business? - [ Ссылка ]
⚙️ CHAPTERS:
0:00 - Introduction
0:56 - Quick Summary
04:45 - Lessons Learned
04:51 - Lesson 1
07:22 - Lesson 2
09:11 - Lesson 3
11:35 - Lesson 4
12:50 - Lesson 5
14:25 - Lesson 6
15:30 - Conclusion
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ABOUT CORY
I'm a writer, podcaster, and entrepreneur living in San Antonio, TX. I'm the founder of media company, Grow Ensemble. I help social entrepreneurs live and work more sustainably.
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#patagonia #socialentrepreneurship #sustainablebusiness
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