This episode features Richard Neish from our Marketing Consumer Insight team where he shares key trends expected to impact the bakery category in 2024.

What are the key trends for the bakery segment in 2024? As budget-conscious consumers remain a primary focus in 2024, how can manufacturers leverage this trend to their advantage?

Are you ready to raise the game with IFF? Watch this video and contact us to get started.

Visit our website to learn about the way we can help you raise the game in baking.

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