Here are 10 common mistakes overseas brands usually made coming to China market:
Olivier VEROT, is the founder of GMA, he shared his experience.
Many brands especially new brands are using popular KOLs to sell their products, however there are only a few KOLs can sell tens of thousands products in live show, but They Wont. Adapt your product, packaging, messages etc.
Western brands are betting millions some got satisfied returns, but many have only got satisfied advertising exposure.
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