Understand how the perception of a dollar changes within the context of a purchase by learning the Weber-Fechner Law of Pricing. Ronald T. Wilcox, Professor of Business Administration and Associate Dean of the MBA for Executives Program, teaches the required Marketing course in the MBA and Executive MBA programs as well as the elective "Pricing."
BizBasics is a Darden School of Business series designed to explain basic business concepts and business buzz words.
