In this video, Dr. Athar Mansoor and Daniyal Zahid dive into John P. Kotter's classic Harvard Business Review article, "Leading Change: Why Transformation Efforts Fail". They explore Kotter’s compelling lessons drawn from common mistakes that companies make when attempting to implement large-scale change. By outlining Kotter’s eight-step process for successful change, the discussion highlights key factors such as establishing a sense of urgency, building a guiding coalition, and creating a vision for transformation.
Dr. Athar and Daniyal dissect how skipping or mismanaging any of these crucial steps often leads to failure, whether it’s due to insufficient leadership support, poor communication, or lack of momentum. Their analysis is grounded in real-world examples, offering insightful perspectives on how companies can avoid pitfalls and drive sustainable change by following Kotter’s proven methodology.
#leadingchange #hbr #harvardbusinessreview #harvard #harvardbusinessschool #changemanagement #transformation #organizationalchange #leadership #business #dratharmansoor #daniyalzahid #corporatestrategy #organizationalleadership #changemakers #businessgrowth #corporate #leadershiptracs #jointracs
