Is Voice of Customer The Same As Market Research?
• What is the difference between Voice of Customer (VoC) and Market Research?
• Do you need both?
• How can you use them together?
In this edition of PeopleMetrics LIVE!, we talked about the distinct differences between Voice of the Customer (VoC) and Market Research, the importance of getting it right, and provided some practical tips and guidance on how you can combine the best of both types of programs to maximize value for your organization.
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