How did the Rajeev Raja add the 'zing' in Zomato ? How to create a unique sonic identity, audio signature for digital businesses like Zomato?
How will the sonic navigation system disrupt the way the audio & music is used in apps ?
What distinctive features and insights enabled Zomato-Brand Musiq to win the bronze in Consumer Apps Campaign by ET Digital Disruption Awards 2021 ?
Rajeev Raja, Soundsmith & Founder, Brand Musiq, takes us through the Zomoto Case Study and how he created a new musical logo or a MOGO® for Zomato. He explains the how the sonic navigation system developed for Zomato is going to change the use of audio and music in apps forever. He calls it the Sonic Nav or Sonic Navigation System.
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Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
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#sonicbranding #audiobranding #zomato
Rajeev and his company Brand Musiq has also done the Sonic Branding for Zomato, that already has a very strong digital presence. The sonic branding includes developing an audio signature for a number of important transactions are happening behind the screen, like order acceptance, delivery partners reaching the destination etc. This allows for consumers to get audio notifications without having to lift a finger. The Zomato audio signature has won a Digital Disruption award by ET 2021 and is recognized for its memorability.
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