BRAND TALK is a series of conversations with senior executives, thought leaders, and authors that focuses on current issues and best practices related to strategic brand management and brand communications.

Christopher Nurko is Global Chairman of FutureBrand (a leading brand consulting agency within Interpublic Group that commands a global presence spanning 23 offices in 18 countries).

This KEYNOTE event was directed by Dr. Salah S. Hassan as part of the Strategic Brand Management program and research initiative.

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