#Sales #CustomerSuccess #AccountOwnership
Clear ownership over an account is critical to successful renewals. In this video, Irit Eizips looks at the ownership between account managers and customer success managers.
Between Sales and Customer Success, who should own the account?
If you’ve bought into the customer-centric philosophy, you probably know the answer to that question. But that’s not a universally agreed-upon approach.
There are some companies where sales managers are still the primary owners of the accounts. This significantly limits a CSM’s ability to control and drive success. It can diminish their role in onboarding and prevent them from building a relationship.
Watch the video now!
00:00 Intro
00:27 CS Ownership??
01:15 Downfalls
01:57 Approach
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Additional Resources
⏬ DOWNLOAD THE FRAMEWORK: Who should own the Renewals and Upsells? Sales or Customer Success?
Renewal Ownership Guideline by Boaz Maor
[ Ссылка ]
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❗️❗️ ATTENTION ❗️❗️
This video experiences some weird audio glitches. We were not able to fix those and decided to publish it anyway...
✍️ Do you think customer success managers should own the renewal? What have you experienced throughout your career?
💬 Please share your experience and thoughts on this topic in the comments below.
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Additional Resources:
🎥 LEARN MORE: Who should own the RENEWALS? Account Executive Vs. Account Manager
[ Ссылка ]
🎥 Watch this Video: How to Create SaaS Revenue Waterfall Chart
[ Ссылка ]
🎥 Video: SaaS Renewals Report and How to Analyze it
[ Ссылка ]
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Whenever you’re ready... here are 3 ways I can help you build, optimize or scale your customer success practice:
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We’ve created a resource library for you to gain easy access to best practices and benchmark data. [ Ссылка ]
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3. Work with our team privately
If you are an executive working for a tech company, and you would like to work with our team to take your go-to-market growth strategy from ordinary to extraordinary using customer success methodologies … Just submit the 'Contact Us' form … let us know what are the key challenges you have working with clients, what you’d like us to work on together, and we’ll send you more details. [ Ссылка ]
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LEARN MORE ABOUT CUSTOMER SUCCESS
with these free resources:
📌 Subscribe to CSM Practice YouTube channel:
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SALES vs. CUSTOMER SUCCESS — Account Ownership
Теги
customer successcustomer success managersalesaccount executiveirit eizipscsm practiceSales or Customer Success — Who should own existing accounts?Sales or Customer SuccessWho should own existing accounts?Do you think customer success managers should own the renewal?Who should own existing accounts? Sales or Customer Success?Customer Success or Sales
