In “The Gamble,” professors John Sides and Lynn Vavreck take a look at the 2012 presidential election in the United States. However, they look beyond anecdotes and instead draw on extensive quantitative data about the economy, public opinion, news coverage, and political advertising to separate what was important and what was irrelevant. “The Gamble” looks at the interplay between the candidates’ strategic choices – the ads, speeches, rallies, and debates – and the chance circumstances of the election to provide the most data-driven account of the election possible.

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