Join hosts Prentice Howe and Bethany Cranfield as they explore into a captivating conversation with Anders Erlandsson from Volvo, to unravel the innovative strategies and sustainable initiatives that define Volvo's future in the automotive industry.
Whether you're a car enthusiast or intrigued by the fusion of technology and sustainability, this episode promises unique insights into the visionary leadership propelling Volvo's evolution.
Buckle up for a journey through the future of transportation with Anders Erlandsson, only here Bethany Cranfield.
Highlights:
[0:00] Introduction
[5:00) Volvo Car Mobility
[10:00] Using AI To Help Structure Briefs
[15:00] Using AI To Generate Initial Creative Ideas
[19:55] Agencies And Clients With Increased AI Use
[20:00] Cultural Adoption Of AI Within Organisations
[24:01] Opportunities For Marketer
[24:18] Getting Started With AI
[25:00] Building Organizational AI Knowledge Over Time
[26:00] Predicting Winners And Losers With Increased AI Use
[27:01] Small Steps To Leverage AI
[27:41] Outro
Shownotes:
Volvo - www.volvocars.com/
Volvo Cars Mobility - www.media.volvocars.com/global/en-gb/media/sitesection Anders Elandsson - www.linkedin.com/in/anderserlandsson
Chief Marketing Officer (CMO) - www.resources.workable.com/chief-marketing-officer-job-description
Door No. 3
We help challenger brands nail their positioning, craft their unique voice, grow customer demand and scale.
Based in Austin, Texas, Door No. 3 represents a diverse mix of growth clients including RetailMeNot, MALK Organics, Baylor Scott & White Health, T3, Copalli Run, mindbodygreen and First United Bank.
Services include brand positioning, creative, data +analytics and paid media.
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