Like Apple's '1000 Songs In Your Pocket,' and the legendary "no-one ever got fired for buying IBM," great products have always needed great promises in order to be understood. But for many B2B businesses, understanding the power of a clear promise to the customer is still in its infancy. In her B2Believe keynote, LinkedIn CMCO Melissa Selcher set out a growth vision for B2B businesses based on a promise-making framework and shared some of her insights on LinkedIn's own promise-making journey.
