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Next Sessions:
6-9 February 2017 in Miami, USA
29 May- 1 June 2017 in Fontainebleau, France
16-19 October 2017 in Fontainebleau, France
Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. The INSEAD Blue Ocean Strategy programme takes the theory, created by INSEAD professors W. Chan Kim and Renée Mauborgne, and develops it into concepts, tools and frameworks delivered by a world class faculty. You will learn to create 'blue oceans' of uncontested market space to help you make the competition irrelevant.
