‘‘The less it is the more concise your brand is”

Building a brand can be overstimulating.

Finding the brand vision takes time and practice, starting RIU. there were many influences that we thought were the right idea for the brand, influences from personal and environmental experiences.

However, over the last few months, we have honed in on the specifics of the brand's vision.

Expanding the notion that everyone can be creative, that it's a skill to be worked on rather than an attribute born to specific individuals.

This is what RIU. is about

Thank you for your support. If you vibe with our brand and content please subscribe to our mailing list for tips on how you can be creative, plus permission on all our upcoming clothing releases.

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