La Catrina’s journey takes her deep into the heart of G4 Tequila, into a place between life and death. This Dia de Muertos, witness the sacred bond between the earth and the jimador, who has harvested agave for generations, shaping the legacy of the Camarena family.

It’s not just about the tequila—it’s about the roots that connect us to the land, the hands that nurture the agave, and the spirit that lives on long after we are gone.

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