Dr.Kathryn Alderman talks to Fred Joyal about his book in this episode.

"Everything is Marketing" by Fred Joyal is a timeless book that aims to help dental professionals build a successful practice by applying marketing strategies. The author argues that everything a dental practice does, from how the receptionist answers the phone to the type of music played in the waiting room, can impact a patient's perception of the practice and influence their decision to return or refer others.

Fred Joyal emphasizes the importance of creating a unique brand and delivering a high-quality patient experience. He explains how to effectively market a practice through various channels, including social media, email, and in-person events.

Both Dr. Kathryn Alderman and Fred Joyal share how to overcome challenges and achieved success in their careers. From dealing with difficult patients to navigating changes in the industry, we'll share their stories and tips for staying motivated. Tune in and don't forget to hit subscribe for more motivating content!

Dr.Kathryn Alderman uses actionable advice and real-world examples in this book to attract and retain patients to grow the multi-location dental groups.

Learn more about Dr.Kathryn Alderman mentoring program at [ Ссылка ]

#marketing #management #socialmediamarketing #patientexperience #fredjoyal #SEOfordentists #mentorsfordentists

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