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The Army is having buyer's remorse after an $11 million marketing deal with the United Football League and Dwayne "The Rock" Johnson blew up in thier faces. The high-dollar, high-profile deal likely didn't lead to a single new Army recruit and may possibly have had a negative impact on finding new enlistments. So negative the Army is claiming it lost over 30 recruits from the ad campaign, and it's asking for some of its money back.

But this isn't the first time a large campaign has blown up in the Army's faces. Look no further than the 2011-2013 Nascar campaign that cost 88 MILLION DOLLARS.

Sources : [ Ссылка ]
: [ Ссылка ]

chapters
00:00 Intro
01:08 lumen
02:12 11 Million Bucks
10:03 NASCAR 88 Million
13:10 My Ad Strategy

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