⌚ Want to skip to a particular moment in the video? Use the timestamps below!
00:00:00 // Why you should advertise on YouTube
00:00:59 // 6 types of YouTube ads
00:04:16 // Step 1. Create your accounts
00:04:31 // Step 2. Connect your YouTube channel to Google Ads
00:05:35 // Step 3. Create your campaign in Google Ads
00:05:47 // Step 4. Choose your campaign goal
00:06:37 // Step 5. Select your campaign type
00:07:03 // Step 6. Determine how much you want to spend
00:07:53 // Step 7. Select where your ad will appear
00:08:29 // Step 8. Define content exclusions
00:09:04 // Step 9. Add related videos to your ad
00:09:52 // Step 10. Define your targeting
00:10:54 // Step 11. Specify your bid
00:11:21 // Step 12. Pull together your ad creative
00:12:45 // Step 13. Review your ad and launch
00:13:08 // Conclusion
This is the beginner YouTube ads tutorial you didn't know you needed. In this video, Jess covers the basics of paid promotion on YouTube, including:
🎥 The benefits of advertising on YouTube
🎥 The different types of ads you can choose from
🎥 How to run your first ad campaign
YouTube gives businesses a huge opportunity to reach their ideal customers with their videos. After all, people turn to YouTube for just about everything, whether they want to learn a new skill or just be entertained.
According to the platform's data, people around the world watch more than one billion hours of video each day. In addition, research from Google shows that 70% of people decided to shop with a business after seeing that business on YouTube.
Ads are a great way for you to get in front of engaged video viewers. You have a bunch of ad types to choose from when you're ready to create a YouTube ads campaign.
These ad types include:
🎯 In-feed ads
🎯 Bumper ads
🎯 Non-skippable in-stream ads
🎯 Skippable in-stream ads
🎯 Masthead ads
🎯 Outstream ads
The beauty of YouTube ads is that if you use Google Ads already, you can pretty seamlessly start advertising on YouTube. You'll just want to connect your YouTube channel to your Google Ads account. This opens you up to more measurement opportunities and really cool features using the data shared between platforms.
Continue learning about YouTube by watching the related videos on our channel and reading content on our website (linked below).
📺 Check out these videos to keep learning!
How to get more YouTube views organically ▶ [ Ссылка ]
YouTube keywords overview ▶ [ Ссылка ]
📘 We also have written content on our website!
Benefits of YouTube advertising ▶ [ Ссылка ]
Ad targeting options on YouTube ▶ [ Ссылка ]
Cost of YouTube advertising ▶ [ Ссылка ]
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