Discover the app marketing strategies that led to Headway becoming the most downloaded book summary app worldwide with over 27 million downloads.

Today's guest is Yeva Koldovska, Headway's Product Manager. She began her journey at Headway when it was an early-stage startup and witnessed its growth to over 170 team members in just 4 years since the launch.

You will discover how to optimize your web2app strategies, how to drive web-based subscribers, and the latest tips for optimizing your entire app funnel whether its on the web or mobile.

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