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If you think your customers enjoy interacting with your company, think again.
One of the top sources of customer frustration is the lack of continuity and consistency experienced through different support channels.
Between lengthy and confusing call trees, and repeating of information ("May I have your account number, again?"), it is little wonder that the IVR has become synonymous with poor customer service. In fact, your customers see the IVR as a gatekeeper.
