What if we connect our toaster with GPS and social media feed? It might be amazing, but not as much as fact that we are able to do it. We're living in era, where Moore's law is coming to an end and most of our products and services will be designed based on network of self-dependencies and interactions. This is the big stack, Jenga tower, where each element has its important role and specific place. Today, technological development is similar to moving the bricks from the below to the above. How we can keep the tower stable? During my speech I will concentrate on the following issues: what is the role of the each actor in the system, what are the mutual relations between them and how it creates more contextualized and personalized experience. I would like to present you the concept of speculative design and also explain why we're experiencing the end of human-centred approach in design. Let me show you how the designing (for) the system is the designing (for) the future.

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