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Benefits of Using Facebook Page Custom Audience:

1. Precision Targeting:

• Pinpoint your advertising efforts by targeting individuals who have interacted with your Facebook page, ensuring your content reaches a receptive audience,

2. Increased Engagement

• Connect with users who are already familiar with your brand, leading to higher engagement rates and a more responsive audience.

3. Enhanced Ad Relevance:

Tailor your ads to the interests and behaviors of your Facebook page engagers, resulting in more relevant and compelling content.

4. Cast-Efficiency:

Optimize your ad spend by focusing on a warm audience,

potentially lowering costs and maximizing the impact of your acivertising budget.

5. Retargeting Opportunities:

Leverage the opportunity to retarget those who have engaged with your page, nurturing leads and encouraging conversions over time

Step-by-Step Process:

Access Facebook Ads Manager

Log in to your Facebook Ads Manager account.

2. Navigate to Audiences:

• Click on the menu and select "Audiences" from the drop-down.

3. Create a New Audience:

•Click on the "Create Audience" button and choose "Custom

Audience."

4. Select Engagement Criteria:

• Opt for "Engagement" as the source.

• Choose "Facebook Page" to create an audience based on page.

engagement.

5. Specify Engagement Details:

• Define the engagement criteria such as people who visited your page, engaged with your posts, or sent a message.

6. Set Timeframe:

Choose the duration for which you want to include engagements, such as the last 365 days.

7. Name Your Audience:

• Give your custom audience a clear and descriptive name for easy reference.

8. Create Audience:

• Click "Create Audience to save your settings and generate the Facebook Page Custom Audience.

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