While 2020 seemed to drag on for most of us, 2021 is just around the corner. As industries needed to evolve in 2020, the expectations for Customer Experience are also changing as we head into the new year.
One industry hit hardest by COVID-19 was travel and tourism. While we see some venues still restricting visitation, others have taken a calculated approach to welcoming back visitors. Listen to James Sauter, Co-founder of Rove Marketing, a data and technology company specialized in tourism, as he discusses the ways data has uncovered insights to shape tourism during the pandemic and into the future.
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