Every eCommerce business knows what the fight is about: being agile! The airline industry, while early technology adopter, hasn’t been traditionally very agile. But this (along with many other things) is changing in Avianca. In today’s episode, Robert Mulet, Avianca’s Digital Director explains what this iconic airline is doing to improve results and pave a bright future.

► Host Digital Airline: Enric Puig, CEO at Newshore by Flyr: [ Ссылка ]
► Invited: Robert Mulet, Director of eCommerce & Ancillary Revenue at Avianca: [ Ссылка ]
► Sponsorship: [ Ссылка ]
► You can listen to our podcast at 👉🏼 [ Ссылка ]

03:14 - Who´s Robert Mulet?
04:10 - Turning Avianca upside down
04:37 - The need w2fly is to fulfil
05:18 - What´s the difference between a legacy and a low-cost airline?
08:12 - Testing and learning
12:10 - Building an ecosystem for evolution
17:02 - The pillars of Avianca's digital strategy
19:56 - Opportunities and challenges of integrating into Abra
24:36 - How big is the digital gap in airlines compared to other industries?
26:54- How do we adapt technology to deliver better results?
28:58 - What keeps you awake these days?

*At the beginning of the episode I incorrectly introduce Robert Mulet as Chief Digital Office, while his correct position is Director of eCommerce and Ancilliary Revenue.

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