Marketers are abuzz over Google’s latest mandatory ad-tech feature, Consent Mode V2.
What can and can’t you do once it’s implemented? And how will it affect your ad targeting and remarketing strategies?


If you use Google services to target EEA and UK users and haven’t implemented Consent Mode v2 by now, your ads will be running on incomplete data, rendering personalization effectively useless.


The update to Consent Mode v2 is supposed to make life easier for marketers, but for many, it all feels a bit confusing. So we’re taking a deep dive into how AI tools, Google’s Privacy Sandbox and Topics API, as well as Consent Management Platforms (or CMP’s) can make life easier for marketers.


Here’s everything you need to know about how Consent Mode v2 will change your marketing strategy.

If you have more questions on what Consent Mode v2 is and why this change is happening, we've also made videos explaining both the context of this shift and possibilities in the future, which you'll find in our channel – linked below. [ Ссылка ]

Some services, like Cookiebot CMP, offer plug-and-play consent solutions that help to quickly and easily get websites up to standard with global privacy regulations. Check out Cookiebot by Usercentrics for resources - from an in-depth set-up guide, to a free trial of our Google-certified consent management platform → [ Ссылка ]

Get started with Cookiebot: [ Ссылка ]
Learn more about Usercentrics: [ Ссылка ]

00:00 Intro
00:45 What is Consent Mode v2?
01:19 Top 5 cons of marketing with Consent Mode v2
01:21 Con 1: Loss of visibility
02:16 Con 2: Bespoke messaging
02:59 Con 3: Remarketing challenges
03:30 Con 4: Conversion costs
03:45 Con 5: Measuring impact
04:15 Can conversion modeling get your data back?
05:49 Top 6 pros of marketing with Consent Mode v2
06:12 Pro 1: Age of creativity
06:36 Pro 2: Building trust
07:07 Pro 3: Collaboration for better results
07:27 Pro 4: Awareness for more value
08:07 Pro 5: Consent Management Platforms for ethical data
08:31 Pro 6: Tailored campaigns
08:51 Chapter 5: What’s next?

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