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#EngineeringLeadership #BostonStartUps #Engineering Management

CEO and Jellyfish Co-Founder Andrew Lau sits down to discuss how he and his fellow co-founders came up with the concept of Jellyfish.

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Transcript:

"People always ask us how did we come up with this concept of Jellyfish. It goes back to uh when we were sitting together as co-founders and trying to figure out what roles we're going to play.

I think two of us looked at each other and said 'I don't want to
run engineering' he's like 'I don't want to run engineering' and
well - why not? Well because it sucks right? Why does it suck? Well, It's
because everyone's always yelling at you.

We began unrolling that: why is everyone always yelling at you? Well, it's because they don't understand. Business and engineering are often
historically at odds; they don't understand how the two kind of fit
together and the net result is a lot of just 'trust me' and and some yelling. In the same conversation we quickly said 'well actually this is actually how
sales was in the late 90s when we started our career'.

I think people forget, everyone assumes today that metrics is are
ubiquitous in sales it is the most hyper-instrumented department; we know how many phone calls have to happen we know how many meetings, we know what the pipeline looks like three quarters out, we know what's going to happen and how things are looking in a healthy
way or not. But you have to remember two decades ago it was a cell phone and a notebook and 'uh trust me I got the quarter'.

eventually you didn't have the quarter and it's easy to forget that that
evolution only came about because of things like Salesforce
when they arrived in 04. by the time you moved five years
later every company's running a CRM and had rich data on the sales side to answer these questions. Before then it was an open-ended trust me
and so we posed at that moment: well, why can't we do this for
engineering? Why isn't there a system that helps us understand what's actually happening in the engineering side, so we can make better decisions and so there's less yelling?"



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