The video explains in detail how to target and configure mobile marketing campaigns to generate more sales and win back lapsed guests. It also reveals the Top Five Campaigns that boost restaurant revenue, showcases them with examples and best practices. The video is captured during LoyaltyPlant's presentation at the UAE Restaurant Community Meeting.
List of content:
00:00 Introduction
01:02 - presenting speaker and background for this presentation
02:38 - where are the insights for this presentation are coming from
03:49 - how do marketing campaigns generate incremental revenue?
07:24 - example #1 - "Win-back" campaign to get lapsed customers back
11:46 - example #2 - "Birthday greetings" to create emotional loyalty and increase check
12:58 - example #3 - "Lottery" to encourage repeat purchases via gamification
14:36 - example #4 - "Double Points Day" to boost visits
16:21 - example #5 - "Bounce back coupon" to encourage customers to make the "mission-critical" second order
19:36 - six things to focus on when launching marketing campaigns
20:14 - order frequency
24:49 - personalized offers based on purchase history
28:57 - broadcast or customer-led marketing?
31:53 - right timing
34:55 - key rules for creation of great digital marketing campaigns
37:17 - measure how much you REALLY earned
42:55 - launch campaigns!

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