Redefining AI - Season 3 - Episode 3 featuring Bob Hutchins. This pivotal conversation in Season 3 Podcast, "Redefining AI,” joined by Bob Hutchins, will inform and inspire your journey into Artificial Intelligence and Marketing Innovation.
In this episode, "Marketing in the AI Era: Transforming Business Strategies for Humanized and Personalized Customer Connections," host Lauren Hawker Zafer engages in a fascinating dialogue uncovering digital marketing innovation focused on leveraging customer relationships through personalized and human-centric approaches.
Bob Hutchins, CMO and Tedx Speaker, offers a deep dive into the application of AI in marketing, focusing on enhancing customer connections through personalization and humanization. It's an essential listen for professionals eager to understand the balance between AI-driven efficiency and the irreplaceable value of the human touch in marketing.
Immerse in this insightful exploration of AI's transformative role in marketing and its growing impact on society, including work culture, spotlighting the Age of Augmentation and new technological narratives. Let us know in the comments what topics interest you the most.
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Topics:
0:00 - The role of AI in modern marketing
1:30 - The balance between digital outsourcing and traditional marketing
2:40 - The intersection of human psychology with AI in marketing.
5:05 - Enhancing marketing efficiency and personalization through AI
7:00 - Impact of AI on Society and Culture
7:56 - Marketing Efficiency and Personalisation with AI
9:50 - Real-time understanding of customer preferences, behaviors, trends
14:06 - Restorative Marketing
16:20 - How AI-generated content is revolutionizing marketing
21:30 - When adopting AI, "Am I going to be obsolete?"
25:00 - Age of Augmentation, not the Age of Automation and Extinction
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About Bob Hutchins:
Bob Hutchins is an accomplished marketing executive specializing in brand strategy, with over two decades of success designing and implementing high-impact digital marketing campaigns. He is a Doctoral Student at the Open University of Catalonia (UOC) in Barcelona, where he studies the effects of AI and generative language models on society and culture from a media archaeological perspective. He also has a master's Degree from London Met University in Behavioral and Organizational Psychology.
His expertise spans brand development, market analysis, strategic planning, and product development across various industries, including healthcare and finance. He couples strong analytical skills with a deep understanding of business trends, consumer behavior, machine learning, and the competitive landscape, all underpinned by an entrepreneurial spirit, ready to optimize resources and create maximum impact.
One of Bob's significant achievements is the establishment of Buzzplant. This boutique digital agency has provided digital marketing solutions to industry giants such as General Motors, Disney, Sony Pictures, Harper Collins, and Time-Life for over 17 years. He has also led successful digital and word-of-mouth campaigns for highly successful films such as The Passion of The Christ (the highest-grossing rated R movies of all time) and Disney's The Lion, Witch, and The Wardrobe.
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About Podcast Host:
Lauren Hawker Zafer passionately explores the intersection of technology and education.
She is the Chief Marketing Officer at Squirro, a Gartner® Magic Quadrant™ Visionary for Insight Engines 2021, 2022 that focuses on Retrieval Augmented Generation and Generative AI solutions for global financial institutions and public sector organizations.
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Lauren is a Top Artificial Intelligence Voice on LinkedIn, follow her on LinkedIn for more insights:
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New Season 3 Episodes are available on our websites: [ Ссылка ]
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