Subscribe to our channel for more great videos on Strategic Account Management. Check out our website [ Ссылка ].

Business to Business (B2B) or Business to Consumer (B2C), it's just selling and marketing to one person, isn't it?

With B2C, it's selling and marketing to one person who picks the product off the shelf or clicks on a webpage. With B2B, it's selling to the buyer who gives you a purchase order, isn't it?

To be successful you must understand two critical differences between B2B and B2C.

свернуть