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You should take your payments to Facebook or Meta ads seriously because if you don't pay Facebook. You won't be able to run ads. In this video, I'll share 4 best practices for preventing payment failures in Facebook or Meta ads. And at the end of this video, I'll share how to troubleshoot your Facebook ads account if it was disabled due to payment failures. You can pay for Facebook ads with credit and debit cards such as American Express, Discover, Mastercard, and Visa. Also, you can link your Facebook ads account to your PayPal. Some countries also allow direct bank debit. You need to make sure that you have enough money in the payment method you choose to pay for your Facebook ads. Facebook will automatically charge you whenever you reach your monthly bill date. Facebook might charge you again if there are any leftover costs. Facebook takes payment failures very seriously because there are a lot of people who try to cheat Facebook by not paying their bills. Advertising is the only way Facebook makes money. That's why Facebook is very protective about collecting money from advertisers. If you don't pay your Facebook bill, Facebook will disable your ad account, and you won't be able to run ads. In my experience, getting your Facebook ads to account back once you link a working payment method is easy. Still, the process might take up to 48 hours, and if you're running ads at a good scale, you'll need to start all over again. There are 4 main things you can do to prevent payment failures. And I'm pulling this information from Facebook's official ads policy. The first best practice to prevent payment failures in Facebook ads is pretty simple. You need to make sure that you have enough money in your payment method and that Facebook can charge you. The second best practice you can do to prevent payment failures in Your Facebook or Meta ads is to add a backup payment method. If there's an issue with your primary Facebook ads payment method, Facebook will charge your second. And you'll be able to run ads. Keep in mind that Facebook doesn't allow one payment method to be associated with too many accounts. Facebook doesn't give the exact information on how many accounts one payment method could be used. In my personal experience, I had the same payment method linked to 8 ad accounts, and I could run ads. Those 8 ad accounts were associated with multiple business managers so the number could be quite high. The third best practice for preventing payment failures in Facebook ads would be removing or increasing the amount that a single transaction could be charged. If you have a limit on your payment methods, make sure you increase them and let your bank know that you expect charges from Facebook or Meta. When you start scaling your ads, you'll quickly increase the amount of money you spend on Facebook ads. If you have a good offer, the more money you spend, the more money you make, so if you're at a scaling phase, call your bank and ensure that Facebook can charge you larger amounts of money at once. I have enabled some fraud protection on one of my debit cards, and Facebook couldn't charge me anything. That's why I had to call my bank and tell them that the Facebook transactions were legit. And the fourth best practice for preventing payment failures in Facebook ads is to double-check if your credit or debit card is about to expire soon. Sometimes you just don't know that your credit or debit card has expired, so double-check this. Those were the four best practices for preventing payment failures in Facebook ads, but let's say your card expired, or something happened, and you missed paying Facebook. Here's how to
troubleshoot a disabled ad account due to payment failure.
