In the second half of December 2019, the automotive startup Lordstown Motors, established in autumn 2019, presented the first preliminary information about its vehicle. The electric pickup truck was named Lordstown Endurance, adopting an avant-garde design that combines the classic proportions of a semi-truck with lighting that forms a single line with embossing.
In mid-June 2020, Lordstown presented the first official sketches showing the appearance of the Endurance passenger compartment, while the world premiere of the pickup took place on June 25 of the same year.

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