The story of Adidas vs. Puma is a tale of sibling rivalry that shaped two of the most iconic sports brands in the world. It began in the small German town of Herzogenaurach in the 1920s, where brothers Adolf ("Adi") and Rudolf Dassler started a shoe business called the Dassler Brothers Shoe Factory. Their shoes quickly gained popularity, even making it to the 1936 Olympics when Jesse Owens won gold wearing their designs. However, after World War II, tensions between the brothers escalated due to personal and professional disagreements, leading to a bitter split in 1948. Adi went on to create Adidas, combining his first and last names, while Rudolf founded Puma.

The rivalry between the two companies quickly became fierce, both striving to outdo each other with innovations and endorsements in the competitive world of sports. The town of Herzogenaurach itself was divided, with people aligning themselves either with Adidas or Puma, and even local clubs and businesses showing loyalty to one brand over the other. The intense competition pushed both companies to become global leaders in athletic footwear, apparel, and accessories. Over the years, both brands have evolved into major players in the sportswear industry, but the personal animosity between the Dassler brothers remained an enduring part of their legacy.

свернуть