In this insightful episode, we welcome Sam Viskovich, founder and CMO of UTTR (Up and To The Right), a marketing agency specializing in B2B startups.

Sam shares his expertise on scaling B2B marketing efforts, focusing on performance marketing, revenue operations, and branding. He discusses the challenges of measuring ROI in B2B performance marketing and the importance of effective positioning on websites. Sam also offers valuable advice on client acquisition, team management, and staying updated with marketing trends.

This episode is packed with practical tips for B2B marketers looking to optimize their strategies and drive growth.

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