In this episode of CMO Insights, Jeff interviews Peter Smails, CMO of Imanis Data. They discuss how the cloud has changed data, driving awareness in the market and leveraging Marketo and Salesforce.

The Interview Sequence
00:00 - Introduction
00:40 - Peter tells us about Imanis Data
02:49 - How Imanis is creating a new market
05:01 - How do you create a market and cut through and create awareness?
09:52 - How are you bringing strategy to the execution?
11:48 - Do you manage the SDR's or is that on the sales side?
13:51 - "A year from now my team will..."
14:30 - One of the mistakes I made in my past and what I learned

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