In this episode of Show Up Better, we delve into the world of video coverage for conferences, unpacking the secrets to capturing the magic and extending its reach.
Host: CJ Williams
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Key Takeaways:
• How a comprehensive video package can elevate your conference experience and generate lasting value.
• Pre-event video strategies to build excitement and encourage registration.
• Capturing the essence of the conference with multi-camera coverage and captivating B-roll footage.
• Curating and packaging impactful post-event video content for different audiences.
Pre-Event Video Powerhouse (5 minutes):
• Save-the-Date Announcement:
• Script Template (consider including):
• Catchy opening line to grab attention.
• Essential details: Date, location, theme.
• Call to action: Encourage early registration.
• Pro Tip: Keep it short, visually engaging (15-30 seconds).
• Promo Videos:
• Types to Consider: Past conference highlights, speaker testimonials, venue showcase.
• Music & Sound Design: Set the mood and energy level.
• Call to Action: Direct viewers to the conference website or registration page.
• Speaker Spotlight Interviews:
• Benefits: Humanize the conference, introduce expertise, highlight specific sessions.
• Interview Tips: Prepare engaging questions, encourage speakers to share insights.
Capturing the Conference Buzz (7 minutes):
• Multi-Camera Coverage:
• Importance: Capture different angles of presentations, panels, and audience interaction.
• Equipment Considerations: Cameras, microphones, tripods (consider back-up equipment).
• B-Roll Footage: Don't Underestimate the Power of "In-Between" Moments:
• Capture the conference environment: Attendees networking, exhibitor booths, venue atmosphere.
• Pro Tip: B-roll adds visual variety and tells a complete conference story.
• Live Streaming (Optional):
• Benefits: Cater to virtual attendees, expand reach.
• Considerations: Technical expertise, bandwidth requirements, platform selection.
Post-Event Video Magic: Extending the Legacy (8 minutes):
• Content Curation & Editing:
• Selecting the most impactful moments: Highlight key takeaways, speaker quotes, audience reactions.
• Editing Techniques: Use transitions, music, and graphics to create a compelling narrative.
• Types of Post-Event Videos:
• Conference Highlights Reel:
• Target Audience: Social media platforms, website content.
• Length: Short and engaging (2-3 minutes).
• Session Recordings:
• Value Proposition: Offer in-depth content for attendees who missed specific talks.
• Distribution Options: Paid add-on, exclusive membership benefit.
• Testimonial Videos:
• Feature satisfied attendees praising the conference.
• Benefits: Showcase value for future promotional campaigns.
• Delivery & Distribution Options:
• Upload videos to client's website and social media platforms.
• Dedicated Conference Video Library (Optional): Offer paid access to a comprehensive collection.
Call to Action:
• Download our free "Conference Video Planning Checklist" to get started on your video strategy.
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