SCAD President Paula Wallace and creative director and filmmaker Meagan Cignoli discuss market research, brand integrity and authenticity in commercial art.

Visit scad.edu/scadtv for more inspired content.

Featured Music:
"Another Windy Day in Pearl City" by Anthony John Reynolds
"Bandits" by Bryan James Sammis and Daniel Abraham Braunstein
"Bring Back Boogie Bounce" by John Dufilho and Skinny Williams
"Here and There" by Emanuel Kallins and Stephen Teller
"Shine a Light (Alternate)" by James Driscoll, Peter Luke Adams and Skinny Williams

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