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The sequel to the 1996 mega-blockbuster "Independence Day" hit theaters this summer but there was something a little strange about many of the trailers. What looks like a clever marketing campaign centered on joining the fictional "Earth Space Defense" was actually a cross-branded recruitment tool for the US Army. It’s part of a multi-million dollar joint advertising venture between 20th Century Fox and the United States Military.
PATREON
This video was made possible by support from viewers like you! If you’d like to see more videos focusing on the intersections of entertainment, politics and masculinity, please head over to my Patreon page and help fund this web series:
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PAYPAL
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SOURCES:
• U.S. Army Using Independence Day as a Propaganda Tool
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• List on US military interventions since World War II
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• Infographic of US interventions in Latin America
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• How Many Countries is the U.S. Currently Bombing?
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• U.S. Escalates a Shadow War In Somalia
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• McCann Worldgroup’s Lisa Nocella on NPR
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• US Army spends 200 million per year on advertising
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• Only 15% of military recruits get the promised college degree
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• Soldiers Forced to Repay Enlistment Bonuses After Going to War
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• National Coalition for the Homeless - Veterans Facts
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• Sexual Assault in the Military - Fact Sheet
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• Suicide rate of U.S. veterans rose one third since 2001
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• Military refused to assist on original Independence Day
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• US Navy collaboration on Battleship movie
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• X-Men cross-promotion with US Army
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• History of Military collaborations with Hollywood
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• Hollywood and the Pentagon: A relationship of mutual exploitation
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RECOMMENDED READING:
• An Ordinary Person's Guide To Empire by Arundhati Roy
• War Is a Force That Gives Us Meaning by Chris Hedges
• Killing Hope by William Blum
• Rogue States: The Rule of Force in World Affairs by Noam Chomsky
• Propaganda and the Public Mind by Noam Chomsky
• Necessary Illusions by Noam Chomsky
ABOUT THIS PROJECT
The Pop Culture Detective Agency is a brand new video series that looks at media through a critical lens with an emphasis on depictions of men and masculinity in movies, television, comic books and video games. [ Ссылка ]
Full text transcript available here:
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COMMENTS
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FAIR USE
All multimedia clips included in this video constitute a 'fair use' of any copyrighted material as provided for in Section 107 of U.S. Copyright law, which allows for criticism, comment and scholarship.
Learn more about fair use with this awesome app by New Media Rights! [ Ссылка ]
CREDITS
Writer/Producer: Jonathan McIntosh
Motion Graphics: Jonathan McIntosh
Logo Design: Justin McIntosh
Music: Jonathan Mann
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