(12 Sep 2009) HEADLINE: Russia putting restrictions on beer sales
CAPTION: Russia's president has ordered new restrictions on the sale of beer and similar beverages in what appears to be his first effort to battle Russia's rampant alcoholism. (Sept. 12)
[Notes:ANCHOR VOICE]
NB. THIS IS A VOICEOVER TRANSCRIPT, NOT A FULL SHOT LIST.
Russia's president wants to see more of this ...
SHOT: people exercising
and less of this --
SOT: people drinking smoking.
This fitness festival in Moscow is encouraging young people to turn away from alcohol and smoking and instead to engage in sporting activities.
It comes as Russia's president has kicked off an anti-drinking campaign -- by ordering new restrictions on the sale of beer and similar beverages.
The restrictions would bar the sale of beer in cans or bottles larger than about 12 ounces.
The new rules don't apply to wine, vodka or other hard liquors.
But while some in Moscow welcomed the changes like this younger boxer -- who says alcoholism can be defeated if more people turn to sports.
Others say won't have any great effect on them - as witnessed by just walking outside the fitness festival venue.
Young people openly drinking beer.
This 20-year-old says he likes beer and doesn't see anything wrong with drinking it out in the open.
A study published in June in The Lancet medical journal found that drinking has caused more than half of deaths among Russians aged 15 to 54 since the 1991 Soviet collapse.
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1. Wide of Manezh Hall with people attending the Fitness 2009 Festival
2. Banner over screen reading (in Russian) "We Are 5 Years Old - Fitness Moscow"
3. Fitness instructor of master-class on stage
4. Wide of fitness master-class
5. Various of participants and onlookers
6. SOUNDBITE (Russian) Natalia, Resident of Dubna, Moscow region:
"The government of the country and the Moscow city authorities are doing a lot to turn young people away from alcoholism and smoking, with all these fitness clubs, playgrounds, various team sports, bicycles, and so on. It has become very popular and fashionable for young people to do sports, instead of smoking and drinking."
7. Wide of bikers in half pipe
8. Onlookers
9. Pan from onlookers to boxers warming up in ring
10. SOUNDBITE (Russian) Dmitri, 21-year old law student:
"Alcoholism can of course be defeated if more people are turned to sport and more events such as this are organised."
11. Various of boxers in ring
12. Girls watching dancers
13. Close up a girl dancing
14. Wide shot of dancers
15. Wide of girls on trampolines
16. Exterior of Manezh Hall
17. People sitting by the exhibition hall
18. Close up of man holding a bottle of beer, then drinking it
19. Various shots of men and women drinking beer and smoking
20. SOUNDBITE (Russian) Marcel, 20-year old student of the Geology University:
"You're asking whether beer drinking on the street should be banned or not? Well, I think that it should be exclusively a personal choice, and be up to the individual concerned. If someone wants to drink beer, he can. All this (anti-alcohol propaganda) doesn't affect me. It's not just that I like beer but I drink out of habit and I see nothing wrong with this."
21. Various of young girls smoking
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